NBC Sports Washington sought to increase viewers on their live streaming mobile platform. By amplifying intensity in the visualization of the NBA and NHL’s biggest head-to-head match-ups, a snowball of excitement led to increased overall engagement and app users. As the lead designer of the creative campaign, I created various visual studies, explorations, edited final image selections, and designed game day digital ads, as well as promotional sweepstakes landing pages.

Creative Direction - Graphic Design - Motion Graphics

One of my favorite luxuries as a freelance designer is being able to assist non-profit organizations deliver their message to the world. Mission of Hope represents a public service announcement utilizing visual storytelling and infographic elements to elucidate the harsh conditions of Ethiopian natives.

Creative Direction - Graphic Design - User Experience

With all web experiences it is crucial to keep the user in mind throughout the entire process. As the lead designer of various web campaigns my role was to increase brand awareness, decrease bounce rates, create functional, beautiful sites, while aligning strategic design elements with business objectives. 

Logo Design - Visual Identity - Brand Iconography

Here are a collection of various logo designs I have created over the course of my professional career as a designer. Producing logos is definitely one of my favorite extensions of design because it is the visual foundation of a brand's identity.