Wearwell: Flow Thru

Wearwell, an industry leader in safety floor mats, approached me to develop a visual identity for their latest product, Flow Thru. My objective was to create a distinctive identity that not only extended the Wearwell brand but also stood independently. I crafted a logo design and a bold color palette to ensure that Flow Thru would be easily recognizable within Wearwell’s family of safety products. This logo was then implemented across a range of tactical marketing assets, establishing it as the official identity of the Flow Thru product.