Sour Jacks

Social Media | Motion Graphics | Content Strategy

The Challenge
Sour Jacks needed social media content that could cut through a crowded confectionery category — bold enough to match the brand’s personality while appealing across a wide age range, from kids to adults.

The Approach
The strategic direction leaned into the brand’s adventurous spirit rather than conventional candy marketing. Every asset was built around vibrant color schemes tied directly to the product’s flavor identity — making content feel like an extension of the candy itself, not just promotion for it.

Output spanned motion graphics, GIFs, and static graphic designs — each element deliberately chosen to push creative boundaries while staying true to the Sour Jacks personality.

The Outcome
Delivered a suite of social media assets designs to drive brand awareness, visibility, and engagement — spanning multiple content formats built to perform across channels and connect with a broad audience.