Ridicule apparel

As both Designer and Art Director for Ridicule Apparel, I embraced the role of brand storyteller, fully immersing myself in streetwear culture. My primary objective was to build Ridicule Apparel’s brand identity from the ground up while designing graphics for their garments and products. I unified all aspects of the brand by developing a complete brand package that included a visual identity, photography, advertising promotions—both still and video content—as well as designs for their Fall collection. Each piece required creating tech packs to be sent to manufacturers for garment production.