NBC SPORTS WASHINGTON

Client: NBCSW | Role: Designer | Agency: DXAgency | Year: 2017-2018

At DX Agency, I was granted the opportunity to work as lead Designer for various NBC Sports Washington creative initiatives. Collaborating with account managers and strategists, I designed dynamic hero imagery for streaming promotions and viewer contests aimed at engaging sports fans audiences. These "Head-to-Head" matchup designs featured photography of each team’s star players, with the goal of highlighting their charisma to build up hype before live events . Every visual was tailored for various social media platforms, taking into account user behavior to enhance shareability and engagement. This approach helped create a buzz of excitement surrounding Washington Capitals hockey and Washington Wizards basketball games, which in turn increased online visibility and viewership through the NBC Sports mobile application.