LCOR INC.

Client: LCOR | Role: Designer | Agency: Marino PR | Year: 2018-2019

LCOR aimed to establish a fresh visual identity for the Hoboken Yard project that encapsulated both the company's dedication to development and the site's distinctive character. I designed visuals that harmonized modern aesthetics with Hoboken's cultural landmarks, incorporating sleek lines, architectural patterns, and a fresh color palette to reflect the project's diversity. As the lead designer, I seamlessly integrated these elements into LCOR's digital campaign, leveraging user behavior insights to showcase the project’s economic impact to potential investors and stakeholders. The campaign not only disseminated information, but also invited engagement with LCOR's vision for Hoboken Yard, which is a fusion of modernity and heritage.