Elevation Landscaping

Brand Identity | Print | Digital | Out-of-Home

The Challenge
Elevation Landscaping came to me as a new business with no visual identity. The immediate need was a brand that could launch across multiple touchpoints simultaneously — website, digital assets, print collateral, and out-of-home advertising — with no existing foundation to build from.

The Approach
The strategic direction centered on a family oriented identity built around the idea of making memories at home. Landscaping as a category tends toward functional and utilitarian positioning. The opportunity was to differentiate by connecting outdoor spaces to emotional value — the yard as an exention of home life, not just maintenance service.

From that positioning I developed multiple brand directions before landing on a visual system that was warm, approachable, and immediately identifiable across both large-format and digital applications.

The Outcome
Delivered a complete brand identity system applied across a full suite of touchpoints: website design, social media assets, print collateral, and out-of home advertising — built from zero with no prior brand documentation.