ADVANCED EXERCISE

Client: Advanced Exercise | Role: Web Designer | Agency: Native Rank | Year: 2016

Tasked with creating a visual identity for Advanced Exercise, a leader in premier fitness facilities, I designed a sleek and minimalist logo inspired by their state-of-the-art locations. I also curated a color palette that combined energy with elegance, setting the tone for future brand communications. These foundational elements guided the website's design, where I optimized typography, color, and space for an intuitive and visually pleasing user interface and experience. As the lead designer, I established robust brand guidelines to ensure consistency across all platforms. The website layout was crafted to assist in guiding visitors through a visual journey that reflects the brand's commitment to excellence while showcasing their clientele.